5 Signs Your Small Business Website Is Costing You Clients
Traffic without enquiries is a red flag. Here’s how to spot the problem and what it usually means. A website that just sits there looking nice is one of the most expensive things a small business can have. Not because of what it cost to build, but because of what it is failing to do […]
Why Your Logo Is Not Your Brand (And What Actually Is)
This is one of the most common misunderstandings I come across with small business owners, and clearing it up changes how you approach everything. I hear it regularly. Someone gets a logo designed, maybe picks a couple of colours they like, and considers their branding done. Then six months later they’re frustrated because their business […]
How Much Does a Website Cost in Australia? A Transparent Breakdown for Small Businesses
Pricing for websites is all over the place. Here’s what the numbers actually mean, and what you should expect at each level. One of the most common questions I get from small business owners is some version of “I got a quote for $800 and another for $8,000. What’s going on?” It’s a fair question. […]