Why Your Logo Is Not Your Brand (And What Actually Is)
This is one of the most common misunderstandings I come across with small business owners, and clearing it up changes how you approach everything. I hear it regularly. Someone gets a logo designed, maybe picks a couple of colours they like, and considers their branding done. Then six months later they’re frustrated because their business […]
5 Ways Strong Brand Design Actually Grows Your Business
Branding isn’t just about looking good. It directly impacts how people perceive your business, and whether they choose to buy from you. Working with small businesses, I see this shift all the time. Once their branding is refined, everything starts to click. Their messaging feels clearer, their content feels easier, and their business feels more […]
How to Kick Off a Branding Project (Without Feeling Overwhelmed)
Starting a branding project can feel overwhelming. Most clients I work with at Turn About Town come to me feeling unsure where to begin, or stuck between too many ideas. That’s exactly why a clear, structured approach matters. When you know what you’re doing and why, branding becomes a lot more straightforward and a lot […]