Alan Morgan has spent years capturing the coastlines and colours of Western Australia in oil, from the turquoise curve of Point Picquet to the red earth of the Kimberley. His work is deeply personal, so his brand needed to be too. We started with his own handwriting; the same signature that appears on every canvas, and even as a tattoo on his daughter’s arm. That mark became the logo, paired with loose brush strokes and a palette lifted straight from his paintings: sea teal, warm cream, and Kimberley ochre. The website puts the artwork first, with a gallery built for browsing and a simple path to commissioning a painting of your own memories. The result is a brand that could only belong to one artist.